Amazon is reportedly considering launching its own web browser to compete with Google Chrome. The company recently sent out a questionnaire to better understand what factors would encourage users to download and try a new browser. Although this does not necessarily mean that Amazon will launch a browser, it does indicate that the company is considering it.

The questionnaire emphasized that by completing it, users would help create innovations that could improve the web browsing experience for millions of people.

Amazon is already the largest online retailer in the US and has successful production and streaming services. However, the company is also a player in the lucrative advertising business.

In 2011, Amazon launched Silk, which was technically a browser, but was limited in functionality and designed more to complement the company's other products. This time, however, it seems that Amazon is building a full-featured browser.

The questionnaire focused on features such as synchronization, privacy, shopping options, voice change, extensions, and blocking third-party trackers. Most of these are standard features that modern users expect from a browser. However, the last point is particularly unique, as built-in third-party tracker blocking is not a common feature in browsers. This may be a strong selling point for Amazon's new browser.

Although the survey described the software as a desktop/laptop experience, it also mentioned mobile integration. Mobile browsers are becoming increasingly important, not only for ease of use but also from a monetization perspective.