In recent years, more and more Chinese enterprises have embarked on a long-distance voyage, and in the process of going overseas, they will inevitably encounter many challenges such as user needs, geo-culture, deployment environment, etc., and even need to face the external pressure of globalization and competition at the same time. Internal product development pressure, therefore, the "route" to the sea is very important. In the face of "storms and reefs", enterprises urgently need a "GPS".

In recent years, the rapid development of China's Internet of Things technology is obvious to all. From learning overseas experience, to condensing Chinese wisdom to form products and solutions with core technological advantages, to gradually surpassing and even leading the industry, more and more Chinese enterprises are taking a step by step. Into the industry leader camp. At the same time, many companies have also turned their attention to overseas markets, building ecological advantages and taking advantage of the wind to go overseas by working with international giants. Among them, the smart home industry has become a popular track for going overseas with its rich scenes and fast-growing market space.

Opportunities for enterprises to go overseas in the AIoT empowerment period

According to iiMedia Research (iiMedia Consulting) data, in 2021, the global home furnishing market will be worth US$496.5 billion, with a year-on-year growth rate of 9.7%. about. In the face of this still-expanding "big cake", in the golden period of industry development, the trend of interconnection and globalization of smart homes has further emerged, and AIoT has entered a period of industrial growth, which has further opened up the channel for AI to empower the home furnishing industry.

As the global smart home industry enters the AIoT empowerment period, while product functions are increasingly enriched, users have also put forward deeper needs for human-computer interaction experience, which is not only a challenge for overseas enterprises, but also a huge opportunity to enter the overseas market . On the one hand, improving the human-computer interaction experience requires the support of big data to continuously optimize the AI ​​and machine learning capabilities of products, and has extremely high requirements for the safe storage and stable transmission of data; on the other hand, human-computer interaction is extremely sensitive to delays. Therefore, more stringent requirements are also put forward for the edge capabilities of enterprises.

In response to this, in order to better empower Chinese enterprises to go overseas, Amazon Cloud Technology, as a global cloud computing leader, has given an optimized answer sheet for the key topic of human-computer interaction experience.

In the theme live broadcast event of "Smart Life, Bianyun Co-Building a New Navigation Era of Smart Home" held today (April 22), Amazon Cloud Technology further shared its insights on smart home, human-computer interaction and how to help enterprises The powerful help provided by the sea. In addition, the live event jointly organized by Amazon Cloud Technology and Zhicifang Internet of Things Think Tank also invited Haier Zhijia, EZVIZ Network, Cherfeng, BroadLink, Hisense Smart Life, Anvis, Ningbo Yaotai, The industry experts and senior practitioners of Sensors gave in-depth sharing on the latest trends in the smart home field and business overseas.

Pan Xiankun, solution architect of Amazon cloud technology, introduced the key points of cloud computing architecture for human-computer interaction experience from three aspects: Internet of Things and edge, data analysis, machine learning and artificial intelligence.

First of all, the Internet of Things is undoubtedly the basic disk of smart home terminals and scene applications. With the gradual maturity of the edge intelligence concept and the improvement of chip performance, the edge capabilities have become more powerful, and at the same time, it has begun to carry more business logic, so Amazon Cloud Technology has also extended its IoT capabilities from the cloud to the edge, enabling terminal connections and data processing at edge nodes.

Secondly, smart home terminals can rely on data analysis to grasp the user's usage habits to provide strong support for optimizing the experience. Amazon Cloud Technology has launched solutions such as Amazon IoT Analytics, Amazon IoT Events, Amazon IoT SiteWise, and Amazon IoT Things Graph, which can achieve a large number of Sophisticated analysis of IoT data.

In addition, when introducing the interactive experience layout of Haier Smart Home, Yu Jianqiang, vice president of Haier Smart Home, proposed to achieve accurate demand forecasting and active service through multiple portraits. The construction of "multiple portraits" undoubtedly requires the support of data analysis. Therefore, Haier Zhijia further proposed the concept of "holographic home portraits", that is, to build corresponding models through the data layer containing basic data such as voice, signs, environment, and vision. In this way, scenario applications such as environmental management, security early warning, and active service can be realized.

Finally, machine learning and artificial intelligence are the basis of human-computer interaction, and the AI ​​capabilities of the system are related to product functions, user experience, etc. Amazon Cloud Technology has launched Amazon SageMaker, Amazon Ground Truth, Amazon Rekognition Video and other solutions to help the entire Internet of Things The ecology provides powerful AI and machine learning capabilities.

It is worth mentioning that, in addition to the smart terminals for the C-side, the production side of the smart home field is equally important, especially in today's comprehensive deepening of smart manufacturing, building a reliable production system will also become a huge advantage for terminal suppliers. As one of the top ten garden tools and power tool providers in the world, Chervon has built an intelligent manufacturing system for global operations. According to An Keyao, the IoT product manager of Chervon, the company has comprehensively integrated the manufacturing execution system, warehouse management system, supplier management, customer relationship management, and enterprise resource management, and has created a highly vertically integrated wisdom based on robotic technology and automated warehousing. factory.

Edge Lightweight Amazon IoT Helps Enterprises Go Overseas

In addition, Pan Xiankun, the solution architect of Amazon Cloud Technology, also introduced the IoT+AI of Amazon Cloud Technology from different aspects such as voice, video, and edge data processing through three solutions: Alexa For IoT, Kinesis Video Streams, and IoT Greengrass. ability.

First of all, Alexa For IoT is geared towards the next-generation user interface - voice, which can offload complex voice functions and logic processing to Amazon's cloud, and only retain audio signal processing, wake word detection, and audio input processing at the edge nodes of smart devices. , data stream sharing and other basic functions that are sensitive to delays, realize the edge lightweight, which can not only reduce the power consumption of the intelligent voice function, but also optimize the volume of the voice module, so that it can be built in light switches, thermostats It can be used in small appliances such as appliances, rather than relying on speakers.

Alexa currently supports some chips from mainstream manufacturers such as Qualcomm and NXP, and terminal enterprises can directly develop single-board boards, which reduces the entry threshold of the industry and greatly shortens the research and development cycle and accelerates the process of product launch. Based on this, iDevices developed Instinct, a smart light switch with Alexa built-in, and selected Amazon IoT as the cloud-based messaging protocol that supports Alexa voice services, lighting control, and motion sensing capabilities.

In addition, as early as 2014, BroadLink and Amazon Cloud Technology launched a number of in-depth cooperation in the field of smart home. At that time, BroadLink's smart remote control and smart socket had been connected with Alexa. Today, BroadLink’s intelligent business has spread to more than 100 countries. Its solutions introduce gateways and connect to IoT cloud platforms, which can realize remote control of terminal products. At the same time, it can be achieved by using the device authorization code without an account to connect with mainstream speaker skills. voice control. BroadLink's unique fastcon local interoperability protocol product has opened up the Alexa service, and it is believed that it can provide global users with a new whole-house smart experience.

It is worth mentioning that in addition to voice, the screen display is also one of the most commonly used interactive interfaces in the smart home industry. 3×N's "One Screen, Three Domains, All Business Formats" strategy opens up smart homes, smart communities and smart cities, and builds a full-scene, full-format, full-intelligence smart new life solution. As a solid support for its device layer, Xinzhiguang smart board has achieved key functions such as on/offline speech recognition, intelligent model analysis and intelligent strategy execution, and screen display human-computer interaction after iteration.

Second, based on Amazon cloud technology Kinesis Video Streams (KVS for short), enterprises can acquire, process and store media streams for playback, analysis and machine learning. In addition, KVS can extract data from edge devices, smartphones, surveillance cameras, and various endpoints such as radar, lidar, drones, satellites, dash cams, and depth sensors.

In terms of storage, KVS can upload video clips to the cloud, store them continuously for a certain period of time, detect motion detection trigger events through the camera, and push video stream clips up; in terms of processing and analysis, KVS can identify based on the pictures in the video stream. , to achieve common face recognition, humanoid recognition, specific scene recognition, etc.; at the same time, it can also achieve voice interaction with Alexa.

Taking the smart doorbell as an example, KVS integrates with Alexa to establish a two-way audio and video transmission channel, and then realizes the interaction between mobile phones, tablets and video doorbells. At the same time, KVS can also be used for package detection, vehicle detection, Personnel detection, field video recording and other scenarios.

With the application of multi-modal perception technology in the field of Internet of Things, audio and video + AI capabilities are deeply coupled with traditional home products, bringing value innovation to smart items. According to Liu Jihui, head of EZVIZ’s IoT open platform business, relying on the global cloud service infrastructure and functional components provided by Amazon Cloud Technology, EZVIZ IoT Open Platform applies EZVIZ’s core visual capabilities to multiple categories of intelligent hardware. The one-stop intelligent solution of "group + APP + AI" helps partners to quickly realize product visualization and intelligent upgrade.

Finally, Amazon Cloud Technology IoT Greengrass is mainly used for local computing, messaging, synchronizing data and machine learning inference. When the software at the edge node is running, IoT Greengrass can perform actions on locally generated data to quickly respond to events, while still using the cloud for management, analysis and storage. At the same time, it also supports the operation of connected devices intermittently connected to the cloud, and when the device is reconnected, the data on the device can be synchronized.

In summary, Amazon Cloud Technology's IoT+AI capabilities cover the edge and the cloud, providing lightweight designs for enterprises on the edge, and stable connections and powerful cloud service support on the cloud. For smart home companies going overseas, on the one hand, it can realize more functions and scenarios based on edge capabilities, on the other hand, it ensures the stable transmission and secure storage of data in the cloud, and the brand influence of Amazon cloud technology also Make it easier for its business to be recognized overseas.

In recent years, more and more Chinese enterprises have embarked on a long-distance voyage, and in the process of going overseas, they will inevitably encounter many challenges such as user needs, geo-culture, deployment environment, etc., and even need to face the external pressure of globalization and competition at the same time. Internal product development pressure, therefore, the "route" to the sea is very important.

How to grasp the differentiated needs of overseas markets and quickly match them? How to build a safe, reliable, stable and high-speed international link? How to speed up the product development cycle to seize the market opportunities... In the face of these "storms and reefs", enterprises urgently need a "GPS" to clarify the route to the sea from the aspects of technology, products, services, etc., Amazon cloud technology is undoubtedly the best candidate .

In the future, as a giant enterprise with both edge and cloud service capabilities, Amazon Cloud Technology will also create "adventures" in different fields with more enterprises.