At 7 o'clock in the morning, West America time, the sky in Silicon Valley was just getting bright. The company logo in front of Facebook’s Silicon Valley headquarters was overlaid. The staff pulled up the barrier in front of the sign, quietly waiting for today's Facebook Connect conference to be held.

At 10 o'clock in the morning, Facebook's annual Connect conference live broadcast officially began. Zuckerberg led the entire event and explained Facebook’s understanding of Metaverse, Metaverse’s strategic plan, and the current progress made in the field of Metaverse in detail and completely.

At 11:13, Zuckerberg said, "Today, we still have one important thing to share with everyone." He walked down the stairs slowly and came to the Facebook office area. He said: "Facebook used to be a company that was born on a university campus to connect people with technology. But now, we can finally put people at the center of our technology and open up a larger socio-economic situation. I believe , Metaverse will be the next important chapter of the Internet ."

"In order to reflect who we are and what we hope to build, we decided to reshape our brand. Over time, I hope that in the future we will no longer be just a social platform, but will be seen as a meta-universe company ."

On October 28, 2021, after seventeen years and eight months after its establishment, Facebook officially announced its strategic transformation. The former thumb logo was removed and replaced by a new logo similar to "infinity" and a new name-Meta.

A new meta-universe era has officially begun.

Facebook’s Silicon Valley headquarters changes the company’s logo and name, the picture comes from Twitter

What is in the meta-universe that Zuckerberg wants?

It should be an open secret that Facebook wants to transform the meta universe, and it is also expected by many people to rebrand. After all, as a social product under its umbrella, Facebook’s name has long been unable to cover what Zuckerberg is leading the team in these years. If Zuckerberg was still in the exploratory stage of preparation and trial and error in the past few years, then Zuckerberg has undoubtedly made up his mind and planned the future of the company, and believes that now is the most appropriate time to attack. .

Saying goodbye to Facebook and embracing the meta-universe is Zuckerberg's major bet for the company's next decade. And from Zuckerberg's remarks at today's Connect conference, we also have a deeper understanding of the meta-universe world he wants to build.

First, let's review the concept of meta universe. Simply put, the so-called meta-universe means that everything in the real world can be projected into the virtual world, and the money earned in the real world can be earned again in the virtual world, even with a larger boundary and larger scale than the real world. .

And the Meta that Zuckerberg envisioned is exactly the same. It has long been out of the social field, and the goal is to build a new digital virtual world. In his interpretation today, we can see that Meta will make efforts in social, gaming, work, education and other fields to cover all aspects of people's daily live