If you say that a week ago, the "thunder and rain, little rain" of Xiaomi's face-to-face will disappoint you. So today’s 3-hour Lei Jun’s annual speech and new product launch conference will surely arouse your interest.

At this conference, the Mi MIX 4 and Mi Pad 5 that everyone was looking forward to finally came.

At the same time, there are new products such as Xiaomi's first high-end smart speaker and second-generation OLED TV. In his speech, Lei Jun shouted again the Flag established 7 years ago: Become the world's number one.

Lei Jun swore: to become the world's number one in three years
This year is the first year of Xiaomi's new decade, and it is also the tenth anniversary of the release of Xiaomi's mobile phone.

The theme of Lei Jun's speech this year is "My Dream, My Choice". He mainly shared what has changed in Xiaomi in the past ten years and how it has grown step by step.

At the 2014 Wuzhen Summit of the First World Internet Conference, the host asked Lei Jun what is Xiaomi's long-term strategy? Lei Jun blurted out: "5~10 years. Xiaomi will become the number one in the world."

▲Lei Jun's speech at the Wuzhen Summit of the First World Internet Conference

This sentence caused the audience to laugh, and the venue was filled with joyful air. Lei Jun was embarrassed.

Today, seven years later, Xiaomi’s mobile phone sales have reached the second place in the world. Using the market, it responded to the doubts and ridicule at the time.

Under this opportunity, Lei Jun proposed that Xiaomi's current mission is to "really stand firm as the second place in the world."

What do you rely on to stand firm? Rely on high-end. Rely on how to take the high-end road? Rely on rice noodles.

Lei Jun repeated these eight words more than three times in his speech: "Believe in rice noodles and rely on rice noodles." Lei Jun believes that believing in rice noodles, relying on rice noodles, earnestly making good products that move people's hearts, and at a good price, will surely take the road to high-end.

However, Lei Jun is obviously not a person who "gets it off". Today, when Xiaomi is in the limelight, he picked up the flag that he had set up 7 years ago: "Xiaomi will become the world's number one."

For a three-year period, he won the first place in the world. With this ambitious oath, Lei Jun opened the prelude to today's new product launch.

MIX 4: Finally fulfilled the long-cherished wish 5 years ago
Five years ago, MIX was born, and the concept of a full screen is deeply rooted in the hearts of the people.

Over the past 5 years, the MIX series has fluctuated, becoming more common and routine.

Five years later, MIX 4 was released. One is to bring "True Full Screen", and the other is to tear off the label of "Full Screen".

As literally, the biggest highlight of MIX 4 is the mass production of the "under-screen camera", which completely erases the last opening on the screen and brings a "perfect" screen.

In order to achieve this, Xiaomi has gone through three technological innovations in three years, reducing the area of   sub-pixels near the camera, maintaining the number of pixels (400PPI), and avoiding the "screen window" effect.

When calling the camera, Xiaomi uses "circuit side-mounted" and "transparent leads" to try to solve the light path occlusion. And when the camera is imaging, related algorithms are called to optimize colors and details.

After the above-mentioned series of targeted hardware and software design, MIX 4 finally found a balance between display and selfie.

Due to the presence of the under-screen camera, the resolution of this truly comprehensive screen is only 2400*1080, but fortunately it is a "drilled row", which is sufficiently delicate in terms of appearance.

At the same time, the screen of MIX 4 also supports 120Hz high refresh rate, supports P3 color gamut, 10bit color depth, HDR 10+ and other features, and the display effect is sufficient.

In addition to the true full screen, MIX 4 also continues the iconic "ceramic" material of the MIX series. Unlike in the past, Xiaomi reduced the weight of the ceramic material of MIX 4 and used "nano zirconia composite material" to control the weight of the whole machine to 225g (lighter than the 234g of Xiaomi 11 Ultra).

In addition to the traditional black and white color scheme, Xiaomi has added a "shadow blue and gray" color scheme to MIX 4. It is inspired by the shadow celadon of the Northern Song Dynasty, with turquoise and light blue tones, and the recognition of colors is higher than that of black and white.

In terms of core hardware parameters, MIX 4 first launched the Qualcomm Snapdragon 888+ processor. Compared with 888, the frequency of the 888+ super core is increased to 3.0GHz. Relatively speaking, the highest performance release will be better.

In order to keep the Snapdragon 888+ from being hot, MIX 4 has a built-in heat dissipation structure with a double-layer graphene soaking plate. As for the "efficacy", it may have to be measured on the real machine.

MIX 4 supports 120W wired fast charging and 50W wireless fast charging. The battery capacity reaches 4500mAh, which can be said to be the largest battery capacity among the 100W fast charging flagships.

More interestingly, at 120W charging power, MIX 4 provides a constant temperature option. At a constant temperature, the charging time is extended from 15 minutes to 21 minutes to fully charge, but the temperature of the mobile phone is controlled below 37°C, which has certain benefits for the life of the lithium battery.

In terms of cameras, the MIX 4 uses the same HMX 100 million pixel main camera as the Xiaomi Mi 11, supplemented by a 13 million pixel ultra-wide angle and an 8 million pixel 5x optical zoom telephoto. Among them, the main camera and telephoto both support OIS anti-shake.

As for why the GN2 image sensor of the same model as the Mi 11 Ultra is not used, Lei Jun said that such a trade-off is "for the sake of thinness" and "Ultra positioning is the ultimate imaging experience", which may also be due to their different positioning.

In terms of features, MIX 4 supports UWB ultra-wideband communication, which Xiaomi calls "One Finger Link". Simply put, UWB technology allows precise spatial positioning capabilities between devices.

In the future, "One Finger Link" will gradually be extended to Xiaomi's smart home devices, and may become the main control method of Xiaomi's ecological control, manipulation and relay.

At the software level, based on MIUI 12.5, MIX 4 has added some characteristic functions such as "Network Scene Adaptive Mode", "New Anti-lost Mechanism" and "System Level Translation".

It is worth mentioning that the power consumption control option is also officially launched in the MIUI of MIX 4, and you can freely choose the three power consumption modes of "power saving", "balanced" and "performance". I believe this feature will also be decentralized to other Xiaomi, On Redmi's device.

▲ Xiaomi MIX 4 parameters, price comparison Xiaomi 11

MIX 4 is the end of Xiaomi's "full screen". With the rapid maturity of the under-screen camera technology, this will soon not become an "exploration" of the product, but a "standard configuration".

After completing the five-year-old MIX series, after tearing off the strongest label of "full screen", what kind of "exploratory" attitude will appear in front of everyone, which may be the direction for Xiaomi to think carefully next.

Mi Pad 5 Series: Do you think this horizontal screen is ecologically good? !
The Mi Tablet 5 series, which is more popular than MIX, is finally here.

This time, Xiaomi has expanded the Mi Tablet category to three types in one breath. The positioning of Xiaomi Tablet 5, Xiaomi Tablet 5 Pro and Xiaomi Tablet 5 Pro 5G has gradually improved.

For the overall specifications, I won’t be too long-winded here, just look at the summary table.

The hardware specifications are not the highlight of the Mi Pad 5 series. The Qualcomm Snapdragon 870 processor, the 11-inch 2K resolution 120Hz refresh rate screen and other features are all to be expected.

It is worth noting that the Mi Pad 5 is equipped with a Qualcomm Snapdragon 860 processor, which can be regarded as an overclocked Snapdragon 855 without 5G. Used on the entry-level Mi Tablet 5, the Snapdragon 860 is sufficient for many scenarios.

In terms of accessories, Xiaomi also brought a stylus and keyboard-style protective case to the Xiaomi Mi Tablet 5 Pro. Among them, the stylus supports wireless magnetic charging and has 4096 levels of pressure sensitivity. There are two physical buttons on the pen body that can be used to take screenshots, switch brushes, and turn pages for PPT.

MIUI For Pad is the most eye-catching feature of the Mi Pad 5 series.

MIUI For Pad redesigned the system application for the 11-inch large screen, and also brought three optimizations to the weak Android large screen ecology.

The first is to promote the HD version of Android tablets. Currently, HD versions of iQiyi, Bilibili, Youku, and Heping Elite have been launched on the app store.

At the same time, Lei Jun also set a small goal, "adapt to 2000 apps by the end of the year", and begged developers to promote the tablet ecosystem together.

The second is to launch the corresponding "productivity" software.

In conjunction with WPS, it brings customized large-screen office applications to MIUI For Pad.
Launched professional drawing applications such as Concept Sketchpad and Sketchbook.
WeChat 8.0.9 version supports horizontal screen and column use, which is close to PC control.
The third is the global split screen and small windows to empower the multi-tasking of the Xiaomi tablet. For example, the video and WeChat can be split screen, or WeChat can be suspended above the video in the form of a small window.

The fourth is the parallel window function. The corresponding app can automatically enter the horizontal screen mode, and the same app supports left and right split screens to display different information. According to Xiaomi's sharing, there are currently about 300 applications that support "parallel windows".

In general, the biggest highlight of the Mi Pad 5 series is the MIUI For Pad system. The "Four Axes" optimized for large and horizontal screens has solved some pain points at first glance. As for the improvement and expansion of the tablet ecology, it depends on the appeal of the follow-up MIUI For Pad.

The Mi Pad 5 series and MIUI For Pad are just the beginning of Mi's horizontal screen ecology.

MIUI: Let me post MIUI 12.5 again
For the whole year of last year, compared to the continuously improving hardware, MIUI can be said to stand in place, stop moving, and be criticized by fans for a long time.

After a few months, the MIUI team once again released MIUI 12.5 in response to the centralized feedback, which is officially called the "enhanced version."

The MIUI 12.5 enhanced version does not have any new features, but has four major optimizations for system application issues.

Liquid storage: The efficiency of defragmentation is increased by 60%;
Atomic memory: Refined compression memory usage, background app resident capacity increased by 64%;
Focus calculation: Fluency is improved, CPU usage is reduced, and power is saved by 8%;
Intelligent balance: Adjust power consumption according to the scene.

MIUI 12.5 will be released on August 13th. The first batch of models include MIX 4, Mi 11 Ultra, Mi 11 Pro, Mi 11, Mi 10 Extreme Edition, Mi 10 Pro, Mi 10S, Mi 10, Redmi K40 , Redmi K40 Pro, Redmi K30S Extreme Commemorative Edition, Redmi K30 Pro.

Other models will also be pushed in the second batch one after another. For the specific time and push plan, please refer to the Xiaomi community.

Three new OLED TVs
OLED is synonymous with "high-end" in the TV industry. Xiaomi’s only OLED TV before is the "Xiaomi TV Master 65" OLED with a price of 2000$.

Today, Xiaomi has updated this master TV with a size of 77 inches and the name is "Mi TV Master 77".

First look at the core parameters:

4K OLED
Peak brightness 1000nit
HDMI 2.1*2
120Hz refresh rate, 120Hz MEMC
70W audio power, Harman Kardon tuning
Support UWB One Finger Connect
Support 4K MIUI
NFC metal remote control
WiFi 6
8.5GB + 64GB storage combination
From the parameter point of view, the configuration of this TV does not seem to have any shortcomings, with a retail price of 3000$ and a starting price of 2600$ .

Even more surprising is the prices of the other two OLED TVs, starting at less than RMB 5,000, which are rare in the industry.

This is the Mi TV 6 OLED version, available in 55-inch and 65-inch sizes. It is worth noting that the basic configuration of the two sizes of TVs is the same, and the 55-inch TV has not been castrated.

The core parameters are as follows:

4K resolution, 10Bit color depth, 60Hz refresh rate
Peak brightness 900nit
Support IMAX ENHANCED, Dolby Vision
Support 4K, 60Hz MEMC
MTK 9638 chip,
3GB+32GB storage combination
3*HDMI 2.0
4 speakers, 2*12.5W total power
The 55-inch version is 870$, and the initial price is 770$. The 65-inch version is 1000$.

Xiaomi Sound: Harman tuning plus HiRes lossless
After mobile phones and true wireless headphones, Xiaomi smart speakers are also preparing to hit the high-end, launching Xiaomi Sound.

Similar to other Xiaomi products, Xiaomi Sound is "high-end" while maintaining its cost-effective features, priced at 76$.

In appearance, Xiaomi Sound uses a circular transparent body, the whole machine is non-porous, and the base is hidden. The control area is designed on the top cover of the speaker, and the sound guide cone is below it.

In terms of sound performance, it is Harman tuning, and supports Hi-Res gold standard certification, as well as support for "computing audio" technology. The built-in NPU and dual-core DSP chipset will dynamically tune according to the frequency of the song.

On the core hardware, Xiaomi Sound is equipped with a 2.25 inch neodymium iron boron dual magnetic circuit full frequency unit, which can bring 70Hz bass. The speaker 360° produces sound and can be placed arbitrarily.

As a product of Xiaomi's ecology, it naturally also has IoT capabilities. Equipped with UWB and Xiaomi MIX 4 can carry out music relay, this should be the first product in Xiaomi AIoT that supports UWB technology.

In addition, Mi Sound also supports multi-device connection (currently only Mi Sound, MIX4, and Mi Pad 5 series) to play music from different devices. It can be combined with other Mi Sounds to form stereo playback, and up to 8 units can be connected to participate in the playback together.

In addition to music playback, Xiaomi Sound can also use the Xiaoai voice function for multiple intercoms, and act as a Bluetooth Mesh gateway.

In general, Xiaomi Sound has more ways to play in the Xiaomi ecosystem, and has more big advantages than other similar products.

One More Thing: "Iron Egg" is here
"Iron Egg" is actually Xiaomi's CyberDog bionic quadruped robot, and it is also a small project incubated by Xiaomi.

It has a bionic motion gait and supports visual and auditory interactive experience. In theory, it can follow instructions, recognize the owner, and even automatically follow the owner's movement.

CyberDog has Xiaomi's self-developed high-performance motors, and supports Xiaomi's AI vision and speech algorithms, robotics systems, and motion algorithms. As a result, it can perceive environmental information such as images, light, distance, speed, and sound, and restore the true biological response.

CyberDog is not a concept, but recruits co-creation experience officers for the Xiaomi community. The "Iron Egg" engineering exploration version of rice noodles is 1500$, and interested friends can go and "claim" one.

In addition, Lei Jun announced to give Xiaomi mobile phone 1 users a red envelope of 1500$ per person to thank the first batch of users for their help to Xiaomi.

Xiaomi's "high-end dream''
"Xiaomi's high-end road has just begun."

This is what Lei Jun emphasized at the press conference. It is true that Xiaomi's high-end road started with Xiaomi Mi 10, but until today's "Android Light" Xiaomi Mi 11 Ultra, Xiaomi has been hitting the high-end market.

The same is true for Xiaomi MIX. It is different from the Xiaomi digital series, MIX comes with a "high-end" halo when it is born. However, after the focus of the product was bundled with the concept of "full screen", many solutions that were not "explorable" were tried, and the "high-end" line kept wandering.

MIX 4, which has achieved the five-year wish, can be said to be the end of all previous MIX series and a new starting point for the MIX series. The launch of the MIX 4 perfect full screen should allow Xiaomi to let go of its obsession with the “full screen”, regain its “exploration” heart, and move firmly to the high-end market.

Exploration is "to walk the road no one has walked." In the follow-up MIX series, we hope to see the attitude of technological exploration and impact on the high-end, rather than hesitating because of acceptance or imperfect technology, and finally like the previous MIX. Generally choose "Middle".

The mature flagship has the Xiaomi digital series, and Redmi should be responsible for hitting the sales volume, and MIX should devote all of it to explore the possibilities of new technologies and to hit the high-end without hesitation.